ou can browse through your competitors’ websites to get clues on topics for lead magnets.
You can look for topic patterns on their blogs. Or look for content that a competitor promotes by visiting their homepage, for example.
Three separate guides with short write-ups for each below
An even more effective way to analyze your competitors is to find your competitors’ top-performing content. Here’s how Ahrefs can help with that.
First, you can check who creates content similar to yours. To do that, plug in your website in Ahrefs’ Site Explorer and go to the Competing Domains report:
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Competing Domains report results for the Ahrefs blog
Next, there are two reports that can help you reveal the best content published on those domains.
The Top pages report allows you to discover pages based on the amount of organic traffic they bring. You can even filter those results for types of linkbait.
Top pages report showing results that include words "template" or "cheat sheet"
Another report, Top Content, reveals the best-performing content in terms of engagement: referring domains (from links to that content), Twitter shares, and Pinterest shares.
Top Content report results
If you want to get an even bigger picture of the content that has been created for a given topic, you can use Ahrefs’ Content Explorer.
For example, if we wanted to look for the topic of SEO but see only lead magnets, we could plug in our seed keyword with some search operators…
seo (template OR "cheat sheet" OR checklist OR webinar)
… to get hundreds of results that we could analyze based on their performance (traffic, Twitter shares, etc.).