A key trait of good content marketing is the ability to educate and inform the reader about how our products and services can impact their lives. Yet, to what extent should we also educate the public about the marketing landscape itself?Despite all the work we do as marketers to focus on increasingly specific trends and opportunities, we tend to ignore the most fundamental considerations of our audience's ability to critically evaluate media and marketing messages. How buy email list often do you stop considering consumer literacy when developing your content marketing strategy?The consumer literacy gap in media and marketing is widening
As a journalist and content creator, I like to think I'm pretty savvy when it comes to critically evaluating the content I consume. But there are plenty of sobering buy email list instances where I've been caught off guard, which has left me more skeptical than ever as I try to carefully but effectively navigate the huge world of digital content.What I know of media education today is an autodidact, a matter of chance encounters and achievements. How much am I missing? MindEdge conducted a study this year which found that 59% of people surveyed were "very confident" in their own critical thinking abilities. However, "[w]hen faced with a nine-question quiz designed to assess their ability to detect fake news, a majority receive a failing grade.
"One of the biggest challenges in media literacy buy email list is the speed at which our digital technologies and media platforms evolve. It's hard to keep up, and it's hard to take the time to fully understand a new platform and assess the validity of its content.Then there's the growing convergence of traditional journalism and content marketing that can make it difficult to tell whether news is from a traditional brand or publisher, let alone the proliferation of fake news. Even as marketers, we can sometimes struggle to distinguish between different types of content. And if we have problems, we can be sure that our audiences have problems.